Total spend
$3,840
-8% vs April
Ads report May 2026
Acme Movers · 4 active campaigns · $3,840 spent · 142 leads
Total leads
142
+12% vs April
Cost per lead
$27
improved from $32
Bookings from ads
38
CPA $101
Campaign performance
4 active campaigns, May 1 to May 18Movers Burbank, Local Service
Spend $1,420
Impressions 18,420
Clicks 84
Leads 41
CPL $34
Conv. rate 48.8%
Long-distance moving, California
Spend $980
Impressions 11,210
Clicks 52
Leads 22
CPL $44
Conv. rate 42.3%
Free moving quotes, retargeting
Spend $720
Impressions 42,910
Clicks 219
Leads 47
CPL $15
Conv. rate 21.5%
Commercial relocation, LinkedIn lookalike
Spend $720
Impressions 7,140
Clicks 38
Leads 32
CPL $22
Conv. rate 84.2%
Best ad creative
Top performerNeed to move this Friday? We have 2 trucks left.
Booked solid weekend, but we have Friday May 23 wide open. 8am or 1pm slot. Tap to quote in 60 seconds. Deposit holds the slot.
Get your quote
CTR3.8%
CPL$15
Bookings14
Worst ad creative
Pause recommendedLooking for a moving company?
Get a free quote from Acme Movers today. Family run since 2018.
Learn more
Performance: 0.4% CTR vs the 1.2% benchmark. Recommended: pause and replace with the Friday-urgency variant.
Recommendations
3 reallocations ranked by forecast lift- 1 Reallocate $200/mo from Google No.441 to FB No.118 High impact
FB retargeting CPL of $15 is the lowest across every channel. Shifting $200 lifts forecast leads by ~13/mo at flat spend.
- 2 Test "Free in-home estimate" creative on Google No.234 Medium impact
Haven't tried it this quarter. Local Service campaigns historically lift CTR 18-24% with in-home framing.
- 3 Pause weak ad variant on No.092 "family run since 2018" High impact
Replace with the Friday-urgency clone. 0.4% CTR vs 1.2% benchmark means it is dragging the campaign average down.