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Campaign · Commercial lookalike FB Ads · No.092 · Tiny audience, qualified
EM
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Commercial relocation, LinkedIn lookalike

FB Ads No.092 Running since Apr 2026

Tiny audience but very qualified. LinkedIn lookalike of past commercial customers, plus LA office managers and commercial RE managers.

Spend (May)
$720
Flat vs April
Leads
32
+6 vs April
CPL
$22
improved from $26
Conv. rate
84.2%
highest in account, qualified

Daily performance, last 30 days

$20 to $28 daily spend, evenly paced
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May 1 May 11 best day, 3 commercial quotes May 30

Audience breakdown

3 segments, lookalike carrying the campaign
  • Lookalike of past commercial customers 52% spend 19 leads $20 CPL
  • LA office managers, 35 to 65 32% spend 9 leads $26 CPL
  • Commercial real estate managers 16% spend 4 leads $29 CPL

Creative variants

5 variants active, 1 flagged for pause
#1 PAUSE

Looking for a moving company?

Get a free quote from Acme Movers today. Family run since 2018.

Learn more
Imp2,140
CTR0.4%
#2 BEST

Office relocation, fully managed

Weekend nights, white-glove, no downtime. We've moved 47 offices in LA in 2 years.

Book a planning call
Imp1,820
CTR1.4%
#3

Move your office in one weekend

Friday night to Sunday night. Back at your desks Monday morning.

Tell me how
Imp1,420
CTR1.2%
#4 NEW

Friday-urgency clone

Office move this month? Friday-Sunday slots still open in May. Tap for a planning call.

Book the slot
Imp980
CTR1.6%
#5

Insured commercial movers, LA

Up to $5M cargo cover. Same-day binder for your landlord.

See proof
Imp780
CTR1.1%

Conversion funnel

$65 CPA on 11 commercial bookings, avg booking value $4,800
Impressions
7,140
30 days
→
Clicks
38
0.53% CTR
→
Leads
32
84.2% conv
→
Bookings
11
34% close

Geographic performance

Top 5 cities by lead count
  • LA (Downtown)
    12 leads $260
  • Burbank
    8 leads $170
  • Pasadena
    5 leads $110
  • Glendale
    4 leads $90
  • Long Beach
    3 leads $90

Recommendations

3 actions, ranked by impact
  1. KILL
    Pause 'family run since 2018' variant

    0.4% CTR vs 1.2% benchmark, dragging the campaign average. Variant #1 has burned $180 of May spend with 0 booked moves attributed.

  2. ITERATE
    Push Friday-urgency clone into the lookalike segment

    Variant #4 is already winning at 1.6% CTR on a small slice. Reallocate variant #1's budget into it and double the lookalike exposure.

  3. SCALE
    Add 'commercial RE brokers' interest layer to 2x reach

    The current 16% slice (commercial real estate managers) converts at $29 CPL. Broker layer should double the addressable audience without diluting intent.