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Campaign · Free quotes retargeting FB Ads · No.118 · Best CPL in account
EM
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FB Ads No.118 Running since Mar 2026

Free moving quotes, retargeting

Best CPL across every channel. Retargeting site visitors and lookalikes of past customers.

Spend (May)
$720
-4% vs April
Leads
47
+9 vs April
Cost per lead
$15
Best in account
Conv. rate
21.5%
+1.8 pts vs April

Daily performance, last 30 days

Spend per day with daily lead overlay
May 1 May 16 May 30

May 16 Best lead day, 4 leads from retargeting. Friday-urgency creative was live with $30 budget bump.

Audience breakdown

3 audiences, all performing in band
Website visitors last 30 days, did not convert 60% spend
28 leads CPL $15
Lookalike of past customers 28% spend
14 leads CPL $14
Re-engagement, lapsed leads 90+ days 12% spend
5 leads CPL $17

Creative variants

5 ads in rotation, ranked by impressions
Variant Hook + body CTA Impressions CTR Status
1
Need to move this Friday? We have 2 trucks left. Best performer
Booked solid weekend, Friday May 23 wide open. 8am or 1pm slot. Tap to quote.
Get your quote 18,210 3.8% strong
2
Free quote in 60 seconds
Tap to tell us where to and from. Get a flat-rate price in your inbox. No phone calls.
Tap to quote 11,420 2.4% strong
3
Forgot about us?
Your last quote was 47 days ago. Same prices still apply this month if you book this week.
Quote me again 8,210 2.1% strong
4
Last-minute movers, this weekend
Saturday slots filling. Tap to lock in.
See Saturday 3,180 1.4% watch
5
Why did you leave?
Quick question, we noticed you left during the quote. Anything we can answer?
Reply 1,890 0.9% watch

Conversion funnel

Impression to booking
Impressions
42,910
Clicks 0.51% CTR
219
Leads 21.5% lead rate
47
Bookings 47% close rate
22

$33 CPA, roughly half the account average. Retargeting is the leverage spot in the ad mix this month.

Top cities

Lead share across the top 5 metros
Los Angeles
18 leads $340
Burbank
11 leads $220
Glendale
7 leads $130
Pasadena
6 leads $110
Other
5 leads $120

Recommendations

3 actions, ranked by leverage
  1. 1
    Scale this campaign by $200/mo Scale

    Lowest CPL in the account at $15. Frequency still under 2.1, audience is not saturated. Room to spend.

  2. 2
    Replicate Friday-urgency framing on the Saturday lookalike segment Iterate

    Creative 1 carries the campaign. Clone the slot-scarcity hook into the lookalike audience to test if it lifts CTR there.

  3. 3
    Refresh the "Forgot about us?" angle every 14 days Iterate

    Re-engagement creative fatigues fastest. Set a 14-day swap cadence so CTR does not decay through May into June.