Total spend (May)
$1,420
+6% vs April
Movers Burbank, Local Service
Google Ads No.234 Running since Feb 2026
Leads
41
+9 vs April
Cost per lead
$34
down from $39
Conv. rate
48.8%
up from 42.1%
Daily performance
May 1 to May 18, 30-day windowBest day: May 9, 4 leads at $58 spend ($14.50 CPL).
Audience breakdown
Top 3 segments by spend share| Segment | Spend share | Leads | CPL | Perf. |
|---|---|---|---|---|
| Burbank residents, 30 to 55 | 48% | 19 | $36 | |
| Glendale homeowners, 35 to 65 | 32% | 13 | $35 | |
| Pasadena, in-market for movers, all ages | 20% | 9 | $32 |
Creative variants
5 ads in rotation| Headline | Description | CTA | Impressions | CTR | Tone |
|---|---|---|---|---|---|
| Movers Burbank, family-run since 2018 Best performer | Free in-home estimate. Same-week dates open. | Get a quote | 6,820 | 1.8% | |
| Need movers in Burbank? | 2 trucks open Friday. Tap to lock the slot. | Lock my date | 5,210 | 1.4% | |
| Top-rated Burbank movers | 4.9 stars across 320 reviews. Free estimate. | See pricing | 3,140 | 1.1% | |
| Cheap movers Burbank | Hourly from $129. No hidden fees. | Quote me | 2,180 | 0.6% | |
| Burbank movers, same-week dates | Friday and Saturday slots still open. | Book Friday | 1,070 | 1.6% |
Conversion funnel
May 2026, end-to-endImpressions
0.46% click-through
Clicks
48.8% lead rate
Leads
34% booking rate
Bookings
$101 CPA on the 14 bookings closed this month.
Geographic performance
Top 5 cities, May 2026| City | Leads | Spend | Heat |
|---|---|---|---|
| Burbank | 19 | $684 | |
| Glendale | 13 | $454 | |
| Pasadena | 6 | $178 | |
| North Hollywood | 2 | $72 | |
| Sherman Oaks | 1 | $32 |
Recommendations
3 next moves, severity-tagged- Scale Scale Burbank-resident segment +$200/mo
The Burbank residents 30 to 55 segment carries 48% of spend and the best lead volume. Adding $200/mo at flat CPL forecasts +5 leads/mo with headroom in audience size.
- Iterate Test 'Free in-home estimate' headline across variants
Variant 1 wins on 1.8% CTR with the in-home estimate framing. Clone that hook into the Friday-urgency and same-week variants to see if CTR lifts on the second tier.
- Kill Pause 'Cheap movers' variant
0.6% CTR vs the 1.2% benchmark. Price-led copy is dragging campaign average down and pulling cheaper, lower-quality clicks. Pause and reallocate the $180/mo to variant 1.