Spend (May)
$980
budget $1,000
Long-distance moving, California
Google Ads No.441 Running since Jan 2026
Leads
22
11 last May
CPL
$44
up from $38, attention needed
Conv. rate
42.3%
click to lead
Daily performance (last 30 days)
Spend per day with daily lead count below Daily spend CPL spike day 1 lead 2 leads
Audience breakdown
Top 3 segments by spend share Segment Spend share Leads CPL Performance
Out-of-state, relocating to California, all ages 12 $46
California residents, moving long-haul 7 $39
Corporate relocations (broad) 3 $52
Creative variants
5 active variants in rotation1
California long-haul movers, fully insured
LA, SF, Sacramento, San Diego. Free quote in 60 sec.
Get a quote
Impressions4,210
CTR1.0%
Status
2
Moving across California?
Door to door, fixed price, 0 surprises.
Lock the price
Impressions3,180
CTR0.9%
Status
3
LA to SF movers
Same-week dates open. Insured, family-run since 2018.
Quote me
Impressions2,140
CTR0.7%
Status
4
Cheap long-distance movers
From $1,820 LA to Sacramento. Tap for a flat-rate quote.
Get the price
Impressions1,180
CTR0.4%
Status
5
Corporate relocations, California
Full-service, white-glove. Speak to a coordinator.
Talk to a planner
Impressions500
CTR0.3%
Status
Conversion funnel
May 1 to May 18 Impressions
11,210
Clicks 0.46% CTR
52
Leads 42.3% form
22
Bookings 27% close
6
$163 CPA on 6 long-haul bookings. Higher than local CPA of $101, but long-haul ticket size offsets the gap.
Geographic heat strip
Top 5 service routes by leads LA to SF 8 leads $340
LA to Sacramento 6 leads $240
LA to San Diego 4 leads $180
Out-of-state 3 leads $140
Other in-state 1 leads $80
Recommendations
3 actions ranked by severity- 1 Cut spend 20% on broad corporate segment iterate
Corporate broad is a $52 CPL loss leader. Reallocate that $160/mo to LA to SF where CPL is sitting at $32.
- 2 Pause 'Cheap long-distance movers' creative kill
0.4% CTR is dragging the campaign average. Pause variant 4 and roll the freed impressions to variant 2 (the proven winner).
- 3 Test door-to-door fixed-price angle in broader LA scale
Variant 2 (door to door, fixed price, 0 surprises) is the strongest performer at 0.9% CTR. Build 2 more long-form variants on the same angle and test in broader LA.