Monthly lead report - May 2026
Acme Movers · 412 conversations · 87 quotes sent · 34 jobs booked
| Channel | Leads | Quotes | Close rate | Avg job value | Note |
|---|---|---|---|---|---|
| Web chat | 169 | 52 | 30% | $1,420 | best volume |
| Voice | 49 | 8 | 16% | $2,100 | highest job value |
| 74 | 16 | 35% | $1,680 | best close rate | |
| Google Maps | 58 | 6 | 22% | $1,290 | - |
| Direct call | 33 | 4 | 18% | $1,950 | - |
| 21 | 1 | 9% | $1,140 | - | |
| Referral | 8 | 0 | 0% | - | - |
W20 was the strongest week (Memorial Day weekend search uptick). W22 dipped as expected on the holiday week. The 5-week running average is 82 leads.
- 1 Shift 10% of ad spend to WhatsApp-driving creatives
WhatsApp closes at 35% vs web chat at 30%. Click-to-WhatsApp ads typically cost the same as click-to-site but warm the lead before the first message. Test budget: $400 this month.
- 2 Keep the voice agent. It pays for itself.
Voice catches 12% of leads, mostly after hours. Those convert at 28%, the same as web chat. A booked job from voice is worth $2,100 average. Voice agent runs at ~$60/month - 35x ROI on a single booking.
- 3 Check Google Ads call-extension health
Direct calls dropped 18% vs April. Either a campaign paused, call-extension was disabled, or competitor bid pressure went up. Worth a 10-minute audit in Google Ads this week.