Red to green across the heatmap in 3 months.
Lankford Roofing had strong reviews and a solid operation - but weak rankings, a toxic backlink profile, and no AI search presence. We cleaned the foundation, rebuilt the signals, and documented 11 heatmap snapshots showing the full grid shift from red to green.
Before - mostly red 
3 months later - green Google Maps heatmap: Lankford Roofing - red to green over 3 months across Sherman TX roofing keywords
The situation before.
Lankford Roofing brought strong fundamentals: "Quality Roofing Since 1937", 151 reviews at 4.8 stars, and active operations across Sherman TX and Southern Oklahoma. The SEO picture was weaker. A toxic backlink profile from low-quality link-building was suppressing their rankings. The Google Maps heatmap showed red across their service area - competitors were winning the 3-pack on nearly every grid point. And there was no AI search presence despite the strong review base.
What we did.
Link audit and disavow: we identified the spam link cluster and submitted a disavow file, removing the ranking suppression. Clean backlink rebuild: high-quality roofing industry citations, local business directories, and construction publications replaced the removed links. Google Maps campaign: systematic GBP optimisation, service area keyword targeting, and photo/post cadence executed across the 3-month campaign window. AI ranking: RoofingContractor schema, FAQ content targeting storm-damage and repair queries, and ChatGPT citation building.
The result.
Eleven heatmap snapshots documented the full grid shift from red to green. All-time high website traffic during the campaign window. ChatGPT now features Lankford for "best roofer in Dallas TX" and surrounding Texas roofing queries. The review count grew past 200 five-star reviews during the campaign, strengthening the AI citation signals further.
All-time high website traffic recorded during the 3-month campaign
Services delivered.
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How did Lankford Roofing recover from spam link cleanup?
Lankford Roofing had accumulated low-quality backlinks that were suppressing their rankings. We identified and disavowed the toxic link profile, rebuilt a clean foundation with high-quality roofing and construction citations, and executed a 3-month Google Maps heatmap campaign that moved the ranking grid from red to green across their target service area in Sherman TX and Southern Oklahoma.
What does a Google Maps heatmap show for roofing contractors?
A Google Maps heatmap tracks where a business ranks in the local 3-pack across a geographic grid - typically a 7x7 or 9x9 matrix of GPS points around the business. Red means not ranking in the top 3 at that location, green means appearing in the 3-pack. For Lankford Roofing, 11 documented snapshots showed the grid shift from mostly red to mostly green across Sherman TX and surrounding towns over 3 months.
Can a roofing contractor rank in ChatGPT?
Yes. Lankford Roofing now appears in ChatGPT results for 'best roofer in Dallas TX' and related queries. AI citation for roofing contractors is driven by review volume and sentiment, structured data (RoofingContractor schema), and entity presence across local directories and publications. Their 151+ 4.8-star reviews and consistent entity signals made them a strong AI citation candidate.